RUCKUS UNLIFE RETREAT

We just finished out annual unlife retreat, and man, I am at a loss for words. Instead of trying to explain WHAT happened over the weekend (because I dont think there is anyway I can), instead I am just going to tell you WHY we do this.

WHY

In 2013 for the Summer marketing campaign for RUCKUS, we raised over $20,000 and thew a series of 3 Pool Parties. They were amazing. Thousands of people came, there was free food, drinks, national headlining acts for music, but at the end of the third party, we were driving away and had one of the most honest conversations ever.

We simply said "FOR WHAT?!"

Don't get us wrong, they were great parties, and we the brand got a ton of "impressions" (whatever that means), but at the end of it all, we were left feeling extremely empty, and honestly, kind of worthless.

We had raised a ton of money and thrown some huge parties. That was it.

We weren't helping anyone, we weren't building DEEP or MEANINGFUL relationships or community. We were simply arranging convenient and shallow entertainment, nothing more. We knew that as a brand, as a company, and as responsible business owners and leaders, we had to develop something more. We had to develop something that actually meant something.

At the core of what RUCKUS is, we want to only be about 2 things:
1) Bringing hope and confidence into a broken world.
2) Building Community.

So - we switched our Summer marketing campaign the following year on its head (honestly, that's probably giving ourselves too much credit, it was more of an experiment than anything). We set out to grow DEEP within our community and clientele, not WIDE.

We thought; What would happen - if instead of growing shallow with 3 thousand people, we brought together some of the best leaders, trendsetters, and ruckusmakers we know and grow DEEP with only 30 people. A Manhattan Project of the new age.

And with that, the Ruckus UNLIFE Retreat was born.

One part Leadership, Two parts Courage, all parts Ruckus... The future of culture development, community, and a voice of people who are fed up with the statuesque -

Welcome to the UNLIFE.

unlife.jpg
unlife_80.jpg
unlife_79.jpg
unlife_78.jpg
unlife_77.jpg
unlife_76.jpg
unlife_75.jpg
unlife_74.jpg
unlife_73.jpg
unlife_72.jpg
unlife_71.jpg
unlife_70.jpg
unlife_69.jpg
unlife_68.jpg
unlife_67.jpg
unlife_66.jpg
unlife_65.jpg
unlife_64.jpg
unlife_63.jpg
unlife_62.jpg
unlife_61.jpg
unlife_60.jpg
unlife_59.jpg
unlife_58.jpg
unlife_57.jpg
unlife_56.jpg
unlife_55.jpg
unlife_54.jpg
unlife_53.jpg
unlife_52.jpg
unlife_51.jpg
unlife_50.jpg
unlife_49.jpg
unlife_48.jpg
unlife_47.jpg
unlife_46.jpg
unlife_45.jpg
unlife_44.jpg
unlife_43.jpg
unlife_42.jpg
unlife_41.jpg
unlife_40.jpg
unlife_39.jpg
unlife_38.jpg
unlife_37.jpg
unlife_36.jpg
unlife_35.jpg
unlife_34.jpg
unlife_33.jpg
unlife_32.jpg
unlife_31.jpg
unlife_30.jpg
unlife_29.jpg
unlife_28.jpg
unlife_27.jpg
unlife_26.jpg
unlife_25.jpg
unlife_24.jpg
unlife_23.jpg
unlife_22.jpg
unlife_21.jpg
unlife_20.jpg
unlife_19.jpg
unlife_18.jpg
unlife_17.jpg
unlife_16.jpg
unlife_15.jpg
unlife_14.jpg
unlife_13.jpg
unlife_12.jpg
unlife_11.jpg
unlife_10.jpg
unlife_9.jpg
unlife_8.jpg
unlife_7.jpg
unlife_6.jpg
unlife_5.jpg
unlife_4.jpg
unlife_3.jpg
unlife_2.jpg
unlife_1.jpg

Older Post Newer Post

0 Comments

There are not comments yet. Be the first one to post one!

Leave a comment