RUCKUS SS17 NOW AVAILABLE!

Ruckus is proud to announce the release of "Life In Cinema", the new Summer 2017 collection, available today, June 20th at our Bellwether flagship location, Online Shop, and select authorized retailers worldwide.

Summer 2017 is a No Coast collection at heart—a nod to our favorite sports pieces and lightweight coastal garments, thrown on for those breezy laid-back days. We’ve re-imagined classic silhouettes and updated them, like our “Traveler” baseball T, which comes nearly 4" longer in length, drapes amazingly well, and yet is still slim through the body, it's also constructed seams out to give it extra texture.

RSP_1062.jpg
RSP_1030.jpg
RSP_1084.jpg
RSP_1122.jpg

Highlights include the “DEATH” embroidered hoody,  arriving in color-blocked cotton jersey with print logos and subtle textures, inspired by your favorite metal bands and vintage sportswear. The “Mace” pullover crewneck and “Fallen Angel” T-shirt come in super lightweight custom jacquard knit as a modern take on traditional baja-style fabric.

RSP_1243.jpg
RSP_1060.jpg
RSP_1205.jpg
RSP_1265.jpg
RSP_1285.jpg
RSP_1314.jpg
RSP_1352.jpg
RSP_1365.jpg
RSP_1028.jpg
RSP_1088.jpg
RSP_1113.jpg
RSP_1188.jpg
RSP_1377.jpg
RSP_1248.jpg

With graphic T-shirts this season, we took huge inspiration from a wide range of RUCKUS related culture: vintage travel posters, 90s athletic wear from the University of Miami, retro skate graphics, punk show flyers, rugby aesthetics and blending the colliding culture between sophistication and violence. We also drew heavy influence from past breakups and relationships, and how perspective truly is everything. Which leads us to our fashion film also titled "Life In Cinema". Directed and Filmed by Blurred Pictures, starring Ella Rochelle Arnold and Stephen Harrison (formerly The Chariot). Thanks for looking.

SHOP THE COLLECTION NOW

Older Post Newer Post

0 Comments

There are not comments yet. Be the first one to post one!

Leave a comment