I'd be lying if i said FIGHT CLUB wasn't one of my favorite movies of all time. Although i only watch this film maybe once or twice a year (its hard to believe it came out over TEN years ago), I have been playing this specific scene over and over and over in my head the past few days.

Its the part late in the movie, the homework assignment, the human sacrifice, where Tyler (Pitt) drags the random store clerk into the back alley:

“Listen, now, you’re going to die, Ray-Mond K. K. K. Hessel...”

This scene has been playing in my head like a broken record for the past three days. The book is a little different in verbiage than the movie, and im using both here, but there is a section where Tyler asks Mr. Raymond K. Hessel what he wanted to be, and he answers, "I DON'T KNOW"... Tyler's response: "THEN YOU'RE DEAD ALREADY"

Its crazy to think that with each minute that goes by, your life is one minute closer to ending. It’s a little terrifying actually... but I think that’s the whole point.

Tyler Durden in this scene points out that our knowledge of death is absolutely crucial to our growth:

“You will die, and until you know this you are useless to me.”
— Tyler Durden

Once we know that someday we’re going to die — and understand that with each passing day our remaining time on Earth gets a little bit shorter — we are more likely to actually do something meaningful with our life.

When speaking to churches or companies or schools, one of the most common questions I ask is “What will you wish you’d done before you died?” When people think, even for a few minutes, almost EVERYONE can come up with something they’d do differently. The crazy thing is, in speaking now for over 3 years, I have NEVER heard the answer "make more money"... its always something action or personal based - travel more, spend more time with my kids, say "i love you" more to the people closest to me" (See what people on their death beds had to say)

We live in this culture that prizes and seeks these “once-in-a-lifetime” moments. But in all reality every moment is a once-in-a-lifetime moment. I’ll never be 28 years old on October 22, 2014 at 8:00 pm ever again. It’s a once-in-a-lifetime moment; once it’s gone, it’s gone.

It at once becomes clear that it is a great tragedy and grave mistake to wait for your life to begin.

This is your life, right now. Whether you’re in a college dorm room, or your first apartment, or a brand new house in the burbs. Whether you’re single, dating, or married. This is your life.

Whatever it is you want to do, whatever it is you want to change about yourself, whatever it is you want to see, and feel, and experience in this lifetime - you CAN NOT put it off because it will never happen. Im urging you - quit the convenience store and go be the veterinarian.

“This is your life, and it’s ending one minute at a time.”
— Tyler Durden

Questions / Comments / Hate / Etc - holler@ruckusapparel.com

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