KiD CuDi - Mr. RAGER

Filmed by Surface to Air founder Jérémi Rozan, the French label together with Kid Cudi release this latest video dubbed “Mr. Rager.”  The brand recently worked with Cudi on a capsule collection of leather jackets for Fall/Winter 2011.  The video follows Scott Mescudi aka Kid Cudi fighting against a gang of fifty men all wearing the Kid Cudi x S2A collaboration jacket.  The song’s lyrical content deals with a few of the artist’s internal struggles that seem all too real with the conclusion of the video.

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