The inspiration going into our fall line was to bring our style fashion into the streets. Weve been featured and interviewed and people always ask what we classify ourselves as, because were not necessarily streetwear, or casual wear, or fine wear. So we adapted the style GRIME COUTURE. Our clothes fit all of those categories. We are watching the line between high fashion and street wear disapear, and we want to be on the forefront of that. Cause im gonna look better in my Levis, Deatj Crew Tee, and Snapback than most of those fools in ill fitting polos in the club. So for our campaign, we literally brought the studio into the streets, and bring to life GRIME COUTURE.