Our homie Ashley Horner holding it down this past weekend reppin the NO TOMORROW Women’s tank!





It came to my attention last week that there was a person or two who weren’t too fond of my recent Tongue-in-Cheek article in the Rooster. This isn’t news to me, I often get insulted in @replies on Twitter, Instagram, Facebook, etc. The keyboard and social media have been a great catapult in the world of behind the keyboard critics. A computer screen allows people to say things online they would never have the guts to say in person. I don’t blame these people so much though, because Lord knows I have shot off my fair share of ill-advised tweets and rants too…

It has become tough anymore for me to write an article, give an interview, or speak my mind and not get some kind of push back; If those things include any real opinion, ESPECIALLY a theological statement, I’ll get ten times as much push back.

I tend to go through a little routine when somebody is insulting or disrespectful. I don’t respond right away; instead, I click on their names to see a little more about them. In doing this, I’ve noticed something pretty interesting that I think it says a lot about people in general:

I’ve NEVER been insulted or disrespected by a person who has more followers than the number of people they follow themselves.

What I mean is, the people who are doing the insulting are following a lot of people but people aren’t following them back. Statistically, they are being influenced by more people than they themselves are influencing.

And when I say never, I honestly mean NEVER. It’s never happened.

This is not a scientific process of course, but I’ve learned something… I’ve learned not to be a reactionary. Negative people in my experience, tend to be habitually negative. Its a pathetic little habit they probably picked up in High School and now its so ingrained in who they are its impossible for them to change.

Do I want to fight back? Yes. Do I sometimes want to tell people how stupid they are being? Yes. Do I want to show people how un-informed and shallow they are being? Yes. Do I want to be a jerk to the people who are being jerks first? Absolutely. But I’ve stopped doing that. The reason? In the long run, it accomplishes NOTHING.

Negative people tend to stay negative. They are addicted to their role as a critic.

I have spent a lot of time in my life being a critic. Truth be told, I love my role as a Critic. It gives me power. I like power.  In certain areas like fashion, music, even politics in the right circle, it can turn into mania, an obsession – MY obsession – fueled by the high of feeling and being … “right.”

(read more about this specific concept here: Critic vs Creator)

Being negative may feel validating, but it has an extremely short reach in terms of influence. Being negative simply gets you attention, but has no weight, no action. Its simply fluff. Negativity is a bark without a bite.

Accepting criticism is important, and I think sometimes giving criticism is important too. But there is a big difference between giving criticism and simply being a hater. And dishing it out in a public sphere is not only out of place, it is petty, and honestly – its childish, in the same way a child throws a temper tantrum in a crowded store when they don’t get their way.

The person being criticized in public will never feel respected and if you’ve taught them anything, you’ve only taught them that you’re simply an asshole who thrives on drama and enjoys throwing mud.

I get what you might be thinking next, though. Who wants a world where nobody shares his or her real opinion and we’re all just being falsely nice??

What I am saying is, if you want to be aggressive and an ass – go right ahead; just don’t expect people to want to listen to you for long. It may get you some immediate attention, but when people need sound advice, encouragement or wisdom, they won’t be thinking about you.

Bottom line is ignore the negativity, its not worth your time. Instead put your opinions into POSITIVE movements, articles, thoughts, and projects that have SUBSTANCE.

All in all – thank you to everyone who shared my recent Rooster article. Love it or hate it, you still SHARED it, so thank you for the support.

Questions / Comments / Hate / Etc – Holler@ruckusapparel.com



Chapter 4 from the Lets Go Anywhere ’14 Collection from RUCKUS.  Displaying a range of tees, jackets, hoodies and pullovers emblazoned with RUCKUS and DEATHCREW signature script, logos, and insignia. Denim jackets and other accents ranging from jewelry, leather, and vintage side-weapons, draw inspiration from american and european motorcycle apparel. Styled and shot on the backdrop of Breckenridge Mountain, the complete lookbook reinforces the bold, graphic-heavy designs that has become recognizable and classic from NY and Melbourne to LA.


It doesn’t get much better than this….

Sam Tageson, a lifelong San Jose Sharks fan, was able to fulfill his dream Tuesday, as he signed a one-day contract with the team. The 17-year-old practiced with the team and skated through the shark head before San Jose’s game with the Florida Panthers.

Tageson was born with a heart condition called hypoplastic left heart syndrome, leaving him with only two heart chambers instead of four. Despite the advice of his doctors, he has played hockey since the age of six.

This is what sports is all about. Proud of the organization for setting something like this up and committing to making lifelong memories.




Discounted prices on all outwear using promocode: ‘ENDOFWINTER’

Shop online HERE



“It is easy in the world to live after the world’s opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.”
― Ralph Waldo Emerson

I keep making mistakes. But today I read the above quote by Emerson with a deeper understanding and appreciation for living in a balance of my own independent fulfillment, while having deep connection with the world around me.  Yet still, there is an ocean of curiosity and future learning around what it means to truly share my inner strength and abilities with the world. I have this idea in my head that I can, that I do, bring empathy and authenticity to everything and everyone I touch … and hopefully put a positive dent on this world.

What I am realizing, is that in order to do this, I need people a lot more than I ever realized. I need good people. I need people who speak for themselves and stand up for something. To have the courage to speak their mind and fight for what they believe in. To face fear head on. I need people that, as Chuck Palahniuk says, “force themselves to grow…. To explode their comfort zone.” I need this in my life to constantly push me, and inspire me to find the perfect sweetness of independence within the crowd. Those people who want to live their life RIGHT NOW.

What is even more difficult for me to acknowledge sometimes, is that people need me just as much.

They need me to live up to my potential, and to push the boundaries of what is possible. They need me inspire them to be the best possible version of who they truly are. To listen to their dreams and to give them a safe place to share those dreams. To push, and prod, and challenge them. To laugh and cry and give them high-fives. To be spontaneous and let that fire burn way past the midnight oil.

So every day, I wake up with a goal to be happy and to be intentional. To explore my potential in solitude and to reach for the stars in the midst of the crowd. It is a conscious choice to be brave and spend REAL time on our own… away from everything else. It is a massive act of bravery to take the beauty of what we have learned, and bring that into the world. To share it with open arms. To learn. To give. To accept. And to be vulnerable. I want all of you to be as great as you possibly can!!!

Will you help me do the same?

- Rustin
Question / Comments / Hate / Etc – Holler@ruckusapparel.com


The Weekend feat Drake (HUCCI REMIX)



“They hate me because they are all old and worked their whole lives to live here and I am only 24…”

This weekend we got to spend some amazing time with our friend Ryan Sheckler at his home base in San Clemente. Ryan came and helped us at our assembly in Mission Viejo and then was awesome enough to put us up for the weekend at his house.

And even though there were a ton of great take-aways from this weekend, as I sit here in the passenger seat as me and Mikey are driving to Bakersfield, there is one point I want to talk about first…

Mike, Ryan, Casey, and myself were talking about his house, neighbors, and neighborhood and he said something that really caught my attention:

“They all hate me because they are all old and worked their entire lives to live here and I am only 24. But fuck that – I worked my whole life to live here too. I just started working way earlier than they did!! I started skateboarding at 2 years old. I worked my ass off to live like this.”

You know what – He’s right.

Ryan was lucky enough to be born with a certain amount of talent, but then he went and dedicated his entire life to hard-work and truly cultivated it.

Anyone who wants to emulate or be like Ryan needs to take note of the fact that he has NEVER changed his profession. One reason why Steve Jobs was so successful was that he put all his energy into one thing. Im not saying this way of life doesn’t have consequences when taken to the extreme, I mean, Steve Jobs was never exactly nominated for “Father of the Year”…. So I’m not saying that this path doesn’t have potholes, traffic and detours – but I am saying is that without hard work, true dedication, and a reckless pursuit, you will never accomplish anything worthwhile.

Only people who experiment without fear of failure, and accept that they can learn from it, are bound to produce great things. Remember – time is the great equalizer.

Never let anyone act like we don’t all have the same 24 hours in each day.

Shout out to Shecks and the entire FOUNDATION crew again for hosting this weekend and taking such good care of us.

Questions / Comments / Hate / Etc – holler@ruckusapparel.com



“Haters wanna hate but then turn around and clone your style. Most haters are stuck in a poisonous mental prison of jealousy and self-doubt that blinds them to their own potentiality. You want what I have? Then #TrainHarderThanMe, Diet harder than me, Work harder than me. Life is too short to waste any amount of time on wondering what other people think about you. In the first place, if they had better things going on in their lives, they wouldn’t have the time to sit around and talk about you. What’s important to me is not others’ opinions of me, but what’s important to me is my opinion of myself. I don’t have time for haters because I’m to busy getting better.” PaigeHathaway