2013
05.13

Stoked to introduce the newest member to the RUCKUS the family Nidia Hagood. I met Nidia at this years dunk Xchange and it was all history from there. The first time she showed up to shoot all the girls fell in love and I knew she was going to be a permanent edition to the crew. Keep your eyes peeled for more pics of Nidia and the rest of the crew coming soon! If you think you have what it takes to be a brand ambassador, tag your instagram pics #RUCKUSGIRL and lets see what you got!

2013
05.13

#FIRSTWORLDPROBLEMS

Sometimes we forget just how good we have it. With our iPhones, perpetual internet connection, comfortable homes, easy access to all food groups and more, it’s easy to take our good fortune for granted. Reflect on your blessings for a minute with the help of this collection of first world problem tweets that have been quite hilariously paired with stock photos of griefstricken individuals. I’m sure at least a few will sound familiar… Happy Monday from your RUCKUS Family.

2013
05.01

BLACK MARKET SPRING RELEASE PARTY

RUCKUS teamed up with Allied Creatives to create an ultimate Black Market Experience to feature the new Spring Collection from RUCKUS. The official launch event took place on Saturday, April 27th, at the new Allied Creatives Warehouse in the heart of Downtown Denver.

This brand new hidden gem is guaranteed to begin poppin up all over the map as a destination for creatives and taste-makers nation wide. We’ve got some pictures for you so you don’t feel left out. The event featured DJ RawRuss of Elm&Oak playing a close to 7 hour mix of classic hip-hop, trap, and break to make sure the party didn’t fall asleep, as well as a large live painting Art Installment called “CHURCH OF TRILL” featuring the work of Micah Mitchell and Rob Doldaard; which displayed a gold room with four 8ftx2ft paintings featuring rappers from every generation in a type of “YO MTV RAPS” style. It was definitely one of the best full activation art installments that Denver has seen for a while, down to the gold walls and frames, to a section set up in the corner to roll some gold-plated dice, to the giant block letters on the window displaying TRILL loud-and-proud.

The event was complete opposite of the usual  RUCKUS “blow-out” style and was a secret, invite only, exclusive text-only campaign event for friends, family, and VIPs only – as RUCKUS previewed the Spring Collection for the first time, and offered it up at discounted prices as a thank you to the people that have been with them since the beginning. The Party also featured free drinks (courtesy of REDBULL, FIREBALL, and DEEP EDDY VODKA), tattoos (courtesy of STAY LOCAL TATTOO), and haircuts (courtesy The Proper Barbershop). As well as custom vynal wraps and window coverings (courtesy INK MONSTR).

It was a great event that saw a ton of movers and shakers in and out throughout the day and have a true sense of the real 30-under-30 scene in Denver, with everyone from the RUCKUS girls, numerous account heads and CEOs, to many professional athletes, were seen enjoying themselves at the release.

Shout out to INK MONSTR, REDBULL, ROAM, DEEP EDDY VODKA, GREAT DIVIDE and FIREBALL for sponsoring the event!

If you missed out on Saturdays event, you can check out the new Spring Collection from Ruckus Apparel HERE

2013
04.27

SPRING / SUMMER COLLECTION NOW AVAILABLE!

Today we release over 20 new pieces online and in exclusive retailers worldwide. For this collection, we wanted to pay homage to the vintage collegiate feel – classy, simple, clean, but present it in a way so that every piece can be worn confidently whether you are working out, hanging out, or going out.

This collection couldn’t have been possible without our team – I want to thank Edgar Regalado for all the late nights and countless hours he put in on this collection. You are a rock star not only in business but also in life. I want to thank Reed and the InkMonstr fam for believing in us and partnering with us creatively to really push our boundaries and raise the bar. I want to thank our sponsors for the release party today – Fireball, RedBull, ROAM, and Deep Eddy Vodka. Thank you trusting me through this process, and allowing me to think outside the box. I want to thank my brother from another mother Mike Smith, with this release we also featured 3 collaboration pieces with Mike and I couldn’t be happier about the partnership. Thank you to all my team on the ground putting in work every day – Manda Hesterly, Shallana Marie, Brad Coley, Athena Brownson, Julian Kerr. You guys are the best. Thank you to the amazing group of Allied Creatives that continually help us raise the bar – Loyus Concepts, Brett Seeley, Don Hales, Rebecca Slaughter, Matt Forma, Kassia Phoy, Blurred Pictures – you guys are freaking artists, I couldn’t ask for better creative partners. Finally thank you to all my family and friends, and fans that support RUCKUS. We very literally couldn’t do this without you guys and your support means the world.

With all that said – I hope you enjoy the new collection; SHOP HERE

SHOP HERE

2013
04.22

SPRING RELEASE SCHEDULE

The new Spring Collection is set to drop on 4.27 and we are bringing in the range like never before. We are celebrating first with a private party from 2-9pm for Press, Family, and VIPs which will feature complimentary booze, tattoos, and hiarcuts; courtesy our amazing sponsors, InkMonstr, Great Divide, FireBall, RedBull, and ROAM. This exclusive party will be a day party that will feature exclusive chances to get the gear first, as well as music from Berk (of Elm&Oak).

THEN – We are holding the afterparty of all afterpartys at 24K in Downtown Denver. Its open to the public with doors at 10pm. Bottle Service is highly recomended as the club will be at capacity within an hour of opening. For reservations or more info or press passes to either parties – please holler@ruckusapparel.com, Subject Line: ATTN: SPRING RELEASE.

2013
04.20

LOOKING SHARP SINCE FOREVER PREVIEW

SPRING COLLECTION DROPS APRIL 27th.

HIDE YO KIDS – HIDE YO WIFE

2013
04.18

RIP MICHAEL BLACK

The Black family would like to express our gratitude for the outpouring of love and grace that we have experienced over the last few days and thank our Lord Jesus Christ for His sustaining power that will carry us through this challenging time.

Michael’s life is a message – our hope is that the pain we are feeling can be used to challenge all of us to not take life for granted, to truly live each moment to its fullest potential.  Those of you who were close to Michael knew that he was always the life of the party, he was fully alive and he had a huge heart.  He loved people and was always willing to reach out and make new friends. From leading teams in Africa, to inspiring his football, baseball, and rugby mates to reach for excellence, Michael was always looking to serve the people around him.

Michael had recently overcome so many challenges.  He was making great decisions, doing well in school, and he was laughing deep laughter for the first time in a while. Hours before his death, he received an A on his English mid-term and was joking with his college counselors! He was truly a fighter to the very end.  In spite of Michael’s heroic efforts and a lot of support, these last few months, he has continued to struggle with the mental illness of depression. Michael was an All American athlete, a fierce competitor, a great student and he was particularly frustrated that he could not overcome this darkness.  In a moment of deep despair Tuesday night, he took his life.

We are so thankful for his life and thankful for the time we got to spend with him. He was a son, a warrior and always strived for perfection.

Please continue to pray for us as we walk through this difficult time.

A fund has been set up to help offset the tremendous costs involved.  Donations can be sent electronically, and tax deductible at:

www.newlifechurch.org

Click “Give” on the menu line

Click “Give Online” (new people will have to set up an account – it’s very easy).

Click the “Give Now” button Under the “Give to” button, select “Memorials” from the drop down menu

Tab to the box to the right and select “Mike Black Memorial Fund” (it’s currently the only choice).

The memorial service for Michael will be held Sunday, April 21st at 4 pm at Newlife Church, 11025 Voyager Pkwy, Colorado Springs, Colorado 80921.

Our continued thoughts and Prayers to the family and everyone effected by this tragedy. If you are a member of the RUCKUS Family make sure and show your respects.

It is never easy losing someone to suicide. Anyone that choses suicide will never understand the pain that he or she has left behind for the rest of the family members life. This is a war – Life is Peaks and Valleys and its never easy. I’ve always been fascinated by that verse in the book of James that says our lives pass like a vapor. That’s a realization that is very hard to internalize, until times like this happen… Then it hits me like a ton of bricks. I wish I could spend less time feeling the urgency of things that aren’t actually urgent, and spend more time exchanging meaning with those people and causes that matter most in my life.

I’m here in St. Louis with the Black Family, and its so sad in the way that funerals remind us, in very different ways, about how short our lives really are. I found this video that hit me really hard. I wanted to share it with you guys. It’s a film made by Jeroen Wolf who took to the streets of Amsterdam and asked people to look into the camera and simply state their age. It begins with a baby and ends with a woman in her hundredth year.

It’s only like two minutes long, but the amazing thing is it feels just like life. It starts slow as though we are going to walk the earth forever, then suddenly at around twenty-seven, the voices change and the faces are suddenly adult. Then suddenly everybody seems old, then suddenly older, then as though they are in their final years, then it’s over.

The scary thing about life is it feels so very long, and by the time you realize it’s short, you’ve lived most of it.

Memorial T Shirts for Michael are available HERE, they are branded with his name, rugby number, and deathcrew logo. Let his life be a testament of Strength and Honour. He will be dearly missed…

2013
04.16

MAROON DEATH CREW CREWNECK SALE

Our staple DEATHCREW crewneck Maroon Edition sweatshirt is now on-sale at almost half off – Pick it up now for only 45.00!

Click HERE to shop!

2013
04.15

BANGARANG T SHIRT AVAILABLE NOW

Exclusive First Look and available to you faithful blog readers before the rest of the Collection drops, we are releasing our brand new “BANGARANG” t shirt- now online for our Loyal Fans!!

Our complete Spring Collection drops April 27th online and at exclusive retailers nationwide. Until then, you can get this brand new exclusive shirt and shop the rest of our existing styles now, at http://ruckusapparel.bigcartel.com/product/bangarang

- OR SHOP HERE

2013
04.03

RUCKUS x STICK TO YOUR GUNS

Stoked to see these guys again tonight. Last year we helped put together a secret show and did a little promo spot for them. Plus theyre playing tonight with our friends in Ghost Inside. If you are in Denver, come out to the Marquis tonight and see whats up.

Also – S/O to our creative partners BLURRED for always being down to get crazy with us.